Give As We Grow
Client: PHILLIPS FOUNDATION
The next generation of changemakers is being inspired by a groundbreaking new movement. Enter a world of generosity and giving back through Give As We Grow, an initiative helmed by the Phillips Foundation in partnership with Giving Tuesday and the National Center for Family Philanthropy. FableVision collaborated with the Philllips Foundation to develop the cornerstone of the initiative, a new Unity app that educates children ages 8-11 on philanthropy to inspire real-world change and impact through the giving of time, treasure, talent, and ties.
Players begin by building their own avatar and identifying their talents and passions. They then enter the game world and explore a variety of diverse settings such as a neighborhood, countryside, state park, and downtown area. Here they encounter NPCs and minigames they can complete which teach them on the needs of people and communities, and the different ways that they can give back. The game is backed by research-based curriculum developed by NexGen News. FableVision leveraged the curriculum to provide in-game content writing and aligned game mechanics with major educational goals and takeaways. FableVision also conducted multiple rounds of user testing for Give As We Grow.
There are three minigame mechanics that are reskinned with different art and content for 20 unique experiences. The games allow for replay and further exploration of learning content. The minigames are tied to nonprofits that support Give As We Grow’s mission: Better Block Foundation, Paper for Water, and Reading Partners. Each game is designed to reflect the philanthropic mission of the organization–early literacy, safe community spaces, and clean water– and is scaffolded with information about their cause and how players can take action in the real world
After gaining fresh knowledge on how they can positively impact the communities around them, children and their caregivers can enter in and monitor their real-life philanthropic endeavors through the app’s dashboard.
Give As We Grow is available to download for free on iOS and Android.
A Peek Inside
Product: mobile app for iOS and Android
Tech Specs: Unity
Age Range: ages 8-11